Two rooms. One record.

In meetings and on calls, people make decisions, give reasons, agree what happens next. Institutions treat the two as separate operations because the software always has.

Calls are grounded by what the institution knows. A campaign is built from your own vocabulary - your products, your exceptions, the way your people describe them - not from a script a vendor wrote for someone else.

And what customers say comes back. A grievance call is not only an outcome. It is a record of what someone actually experienced, attributed to them, governed by the same access model as everything else.

An institution beginning with meetings and one beginning with calls are deploying the same system. They simply started in different rooms.